Marketing and Communications
OFFICE OF STRATEGIC MARKETING COMMUNICATIONS
Most people experience Morehouse through the work of the Marketing Communications team.
The Office of Strategic Marketing Communications is dedicated to extending and protecting the brand reputation of Morehouse and driving revenue functions of the College that are lead by the Admissions and Recruitment team and supporting Office of Institutional Advancement. The department is also responsible for internal communications and supporting executive communications from the Office of the President.
We are a small but talented team of storytellers that executes within an owned, earned, and paid multichannel marketing communications model that includes:
- Content marketing
- Media relations (See our External Communications Policy)
- Social media marketing
- Website management
- Visual storytelling
- Print publications
- Community and internal events
The team supports all of Morehouse’s signature events including Commencement, New Student Orientation, Opening Convocation, Homecoming, Admitted Students Day to name a few.
In 2019, the department launched the inaugural Morehouse College Human Rights Film Festival which is now going into it’s third year and is one of the fastest growing collegiate film festivals in the nation.